Brief
Design a portfolio or promotional website for a professional photographer. You may choose any photographer, provided they have a strong, compelling body of work.
This project is completed in Figma, with Illustrator and Photoshop used as needed for assets. You will not write code for this assignment. The focus is layout, hierarchy, navigation, responsiveness, and user experience.
You will design both mobile and desktop versions of the site.
Goals & Audience
Before sketching layouts, define:
- The purpose of the site
- The photographer’s goals
- The target audience
- What visitors need to find or understand quickly
Every design decision should support those goals. Do not begin with decoration. Begin with what the site needs to do.
Design Considerations
- Clear navigation
- Strong visual hierarchy
- Thoughtful use of image scale and sequence
- Responsive behavior across mobile and desktop
- Consistent typography and spacing
- A credible relationship between the photographer’s work and the interface
Deliverables
- Research and visual references
- Site map or content plan
- Wireframes
- Desktop design
- Mobile design
- Clickable prototype
- Final presentation of design decisions
The finished prototype should feel like a plausible website for the photographer, not a generic portfolio template with different images inserted.